However, Sally had to cover only 5 KM to reach at her lucrative spot in downtown Hamilton. The travelling distance from Hamilton to each of the other three cities was also different with the highest time being taken to reach at the chosen point in London. For instance, Toronto had the highest food costs and London had the lowest food costs per burger. First, the food costs for beef, buns etc different across the cities. There are a number of the factors of the food truck industry that make quantitative analysis more valuable. The data has been collected for the past entire year and now we need to formulate a quantitative model using the collected data.įood Truck Forecaster Harvard Case Solution & Analysisĭiscuss what factors of the food truck industry make quantitative analysis valuable. Therefore, the main issue in this case is to develop an automotive model for daily decision making of Sally. She wanted a quantitative model that would help her to decide where to sell and what price to charge for her burgers in each city, that are London, Waterloo, Toronto and Hamilton. Sally was not pondering that whether any sort of statistical analysis and analytics of the data would help her to maximize her revenues and optimize the profitability. The fresh ingredient prices also differed with respect to each of the city and so did the travel costs, as the distance in kilometres was different for each city. The business had been profitable for the entire year and she had maximized her revenues by charging different prices per burger and driving to the various cities. She had started the business in the year 2013 and it was now November 2014. Sally Fry, who is the owner of the Hamilton, Ontario based food truck, had just completed her first year of operations of her business. Comprehensive financial reports that aid decision-making.What is the issue or core problem in the case?.Growth and expansion across seven localities in the city (Street Corner, Noisy Playground, Park Central, Big Station, Glamor and Hip Street, National Landmark, and The Finance Hub).Randomly generated customer preferences, population size, and gameplay events that improve replayability.Incremental equipment and food truck upgrades to help you serve more customers faster.Unique business conditions based on varying weather, GDP, and raw material prices in over 12 real cities."Easy to learn, hard to master" gameplay inspired by real-world business and marketing strategy.In this business simulation, you take all the business decisions at night and watch the result of your choices unfold during the day.
#Food truck challenge simulation free
Multiplayer Enter food truck face-offs with up to 5 friends and battle to outsell and outgrow each other in a 30-day free for all showdown. Time Challenge Mode: Beat the highest food truck company valuations and take your place at the top of the leader board.Daily Challenge Mode: Achieve management mastery by testing your ability to be profitable under diverse conditions daily.Sandbox Mode: Choose your own playstyle and explore the city in a way that allows you to unleash your creativity.
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